Abhay Bhorkar

Title

Senior Director, Product and Services,

Joined Netgear

July 2017

Abhay Bhorkar
ABOUT Abhay Bhorkar

Responsible for strategy, P&L, and marketing for retail (Nighthawk) routers for WW market - Roadmap, NPI, Product Life Cycle, Pricing, Promotion, Channel Management, Inventory Management, Competitive Analysis. Grew NETGEAR's market share in routers in the US from 45% in 2016 to over 60% in 2019. - Introduced additional services for customers through partnerships with Circle for Parental Control and Bitdefender for NETGEAR Armor for cybersecurity. - Grew subscriber base from around 0 to around 4000 a week by focusing on the end-to-end funnel. - Leading a team of four Product Managers that are responsible for payments, services, and conversion. - Successfully led the introduction of industry-first products with the latest WiFi technology - WiFi 6 and WiFi 6E. Created and executed a full go-to-market strategy and collateral to make it easy for the consumers to understand the benefits. Responsible for strategy, P&L, and marketing for retail (Nighthawk) routers for WW market - Roadmap, NPI, Product Life Cycle, Pricing, Promotion, Channel Management, Inventory Management, Competitive Analysis. Grew NETGEAR's market share in routers in the US from 45% in 2016 to over 60% in 2019. - Introduced additional services for customers through partnerships with Circle for Parental Control and Bitdefender for NETGEAR Armor for cybersecurity. - Grew subscriber base from around 0 to around 4000 a week by focusing on the end-to-end funnel. - Leading a team of four Product Managers that are responsible for payments, services, and conversion. - Successfully led the introduction of industry-first products with the latest WiFi technology - WiFi 6 and WiFi 6E. Created and executed a full go-to-market strategy and collateral to make it easy for the consumers to understand the benefits. Skills: WiFi · Consumer Electronics · Product Management · Multi-channel Retail · Product Strategy