Now more than ever, people have the flexibility to travel and are planning extended trips thanks to the new normal of remote working. In fact, 20% of Airbnb nights booked between July and September were for stays of a month or longer, and nearly half (45%) were for stays of at least a week1. However, people are also expecting the same amenities they can get from the comfort of their own homes during long-term rental stays - and Airbnb is encouraging hosts to verify their Internet connectivity speeds to attract guests. This presents a big opportunity for Airbnb hosts to differentiate themselves from other listings by ensuring they're providing travelers with the assurance they'll be connected and productive in their home away from home.
Airbnb - Verifying Your Internet Speed
Good WiFi will help attract guests who are looking to stay connected while traveling, especially those who are working remotely. Airbnb realized this need and introduced “Verified WiFi” during its winter announcement. Hosts can easily test their property's connection and download speeds by using the Internet speed test on the Airbnb app, and the verified results will be automatically added to the official listing. Now, digital nomads can see an accurate reading and will likely choose a listing that reaches their connectivity needs, but what speeds will catch their eye?
Airbnb's WiFi speed test measures the listing's internet connection's download speeds to determine how fast information can transfer and the volume of data that is being transferred. Guests who are working from the unit will likely require higher speeds measured in megabits per second (Mbps). According to the Federal Communications Commission (FCC), a 25 Mbps download speed is the standard benchmark for high-speed broadband. This is usually suitable for guests with limited devices and moderate internet usage, but guests who are taking video calls and working from an Airbnb will need faster and more reliable WiFi speeds. Airbnb lists the following guidelines for hosts and guests to understand WiFi speed test results on listings:2
- No speed shown: The host has not specified the speed details for their space.
- 1-6 Mbps: You can check messages and the web.
- 7-24 Mbps: You can stream HD videos.
- 25-49 Mbps: You can stream 4K videos and join videos calls.
- 50+ Mbps: You can stream 4K videos and join video calls on multiple devices.