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Switched in Thinking

Episode 6 – "How Cloud Managed Networks Can Help A Business Grow"

Featuring: Shaheen Kazi and Arend Karssies

In Episode 6 of the Switched On Thinking Podcast, host Neil C Hughes is joined by NETGEAR’s Director of Product Line Management for Insight and Services, Shaheen Kazi and Regional Director of NETGEAR Benelux, Arend Karssies as they discuss this topic in great detail.

Sep 9, 2020


  • How the Pandemic has brought old issues to the forefront and the solutions that are required
  • The opportunities and benefits VARs can bring to SMBs
  • What having a Cloud Managed Network means for the end user
  • Addressing the myths and fears of Cloud Management
  • And NETGEAR’s role in the future of Cloud services and its evolution
  • The Expectation of the End-User

    Meeting your customers’ needs is critical when it comes to growing your business. Today, customers of many different establishments where they are asked to wait for any amount of time now expect guest WiFi to be ready and available.

    Shaheen talks at length on the show about the critical role this is playing, “We’ve seen a significant growth in the networking needs for small businesses … The expectation of the end consumer is that when they walk in, if they are asked to wait, the expectation is that there should be free WiFi provided by that business. So right away there is a need for small businesses to extend their wireless network to provide guest WiFi.”

    On the show, Arend shares an example of how Cloud Management is allowing a VAR to assist a school, helping them with office management from home, e-learning practices and general preparation for the months to come.

    “When the pandemic came, he was immediately able to start managing the offices at home, from the teachers who provided e-learning to the students. Because he was ready with remote-management capability, he fully embraced it.”

    Are we ever going to go back to the way things were?

    The pandemic has changed how we live, how we work and how we play but what does the future bring? This episode of the show covers the reality of the situation in great depth and highlights how Cloud Managed Networks can help us to find solutions.

    “Hopefully everything will normalise, but are we ever going to go back to the way things were? In general, the thesis is that we will not be having that kind of clean-cut binary system again … there will be a hybrid model where there will need to be an opportunity for us to work and school from home.“ On the show, Shaheen explains how important a Cloud Managed Network is to this hybrid future.

    A New Episode Every Two Weeks

    Twice a month, Switched On Thinking will deliver insightful analysis by exploring real-world networking challenges faced by businesses today and in the future. We’ll discuss the key role that networking technology plays in driving business success and continuity, so you can spend more time on what matters – growing your business.

    The show will cover a range of topics, including how to improve productivity and how Cloud Managed Networks can be a real asset when growing your business.

    We’ll cover all of that and so much more moving forward, ensuring that you have a wealth of knowledge from experts who know what they’re talking about and can provide you with essential expertise.