Always-On Connectivity: How Yurindo Enabled Real-Time Retail Operations Across Every Store
Written By:
NETGEAR Enterprise
View the Japanese version of this case study
A Retail Model Built on Speed and Interaction
YURINDO Co., Ltd., a Japan-based bookstore chain, operates across station buildings, shopping centers, and street-facing locations. Its stores are embedded in high-traffic urban environments where customer expectations are immediate and constant.
Supporting that experience requires more than inventory and staffing. It depends on continuous digital interaction.
Each store relies on smartphones, PCs, and handheld terminals to manage customer inquiries, social media engagement, and daily operations. Reliable connectivity is not an enhancement. It is foundational.
When it fails, the impact is immediate.
That reality prompted Yurindo to reassess the infrastructure behind its in-store experience.
When Connectivity Limits Operations
Yurindo’s existing network environment struggled to keep pace with operational demands.
Stores located near train stations experienced high levels of wireless interference. Connectivity was often unstable, with slow speeds and intermittent dropouts affecting both staff workflows and customer engagement.
These disruptions created operational friction.
Staff were forced to return to fixed PCs to complete tasks. Social media updates and customer responses were delayed. Even routine workflows became unpredictable.
“Previously, we had to assume that network issues might occur and plan operations around them. That constraint is now gone.”
— Hiroyasu Minoshima, DX Promotion Department, Yurindo Co., Ltd.
From a business perspective, the impact extended beyond inconvenience.
Service quality suffered. Efficiency declined. Critical workflows — including customer support and SNS communication — could stall entirely during outages.
The requirements for a new solution were clear:
- Stable, high-performance connectivity across the entire store
- Support for dozens of concurrent devices
- Consistent performance in high-interference environments
- Centralized visibility and remote management
Just as importantly, deployment needed to be simple, scalable, and supportable in Japanese.
Incremental fixes would not address the underlying issue. Yurindo needed a reliable foundation for its growing digital operations.
Designing for Consistency and Scale
Yurindo deployed a NETGEAR-based architecture built around:
- WAX625 WiFi 6 Access Points
- MS108TUP App & Cloud Smart Switches
- GS724TPv3 Smart PoE Switches
- NETGEAR Insight Cloud Management
The objective was not only to improve connectivity, but to standardize it.
Each store follows a consistent network design, with minor adjustments made to accommodate physical differences such as shelving layouts, pillars, and signage. This approach ensures uniform performance while maintaining flexibility across locations.
PoE-enabled switches simplify installation. Access points deliver full-store coverage, even in complex retail environments.
At the center, NETGEAR Insight provides a unified management layer.
“The ability to monitor all stores remotely through the Insight dashboard gives us confidence in day-to-day operations.”
— Junko Nakatani, DX Promotion Department, Yurindo Co., Ltd.
Through a centralized dashboard, the IT team gains real-time visibility into every store. Devices can be deployed quickly, monitored continuously, and managed remotely.
The result is not just improved performance, but operational control.
From Uncertainty to Real-Time Operations
Following deployment, connectivity across Yurindo stores became stable and uninterrupted.
Staff can now use handheld terminals anywhere on the sales floor. Customer inquiries are resolved immediately, without returning to fixed locations.
Digital workflows have become fluid.
Social media posting, content verification, and direct message responses operate without delay. Even in dense wireless environments, multiple devices connect simultaneously without performance degradation.
From an IT perspective, the shift is equally significant.
Centralized monitoring and alerting provide immediate visibility. Remote firmware updates reduce maintenance overhead. Expansion to new locations can be planned and executed with confidence.
“Our staff can now focus on customer service and decision-making without worrying about network disruptions.”
— Hiroyasu Minoshima, DX Promotion Department, Yurindo Co., Ltd.
The Architecture Behind the Experience
Yurindo standardized on:
- NETGEAR WAX625 WiFi 6 Access Points
- NETGEAR MS108TUP App & Cloud Smart Switches
- NETGEAR GS724TPv3 Smart PoE Switches
- NETGEAR Insight Cloud Management Platform
Together, these components form a centrally managed, high-density wireless infrastructure designed for consistent performance across all store environments.
Built for Continuous Retail
Today, Yurindo operates with a network that supports real-time retail without interruption.
Staff remain connected wherever they are in-store. Customers receive faster responses. Digital engagement continues without disruption.
The network no longer introduces constraints.
It enables faster decisions, smoother operations, and a more responsive in-store experience — quietly, reliably, and at scale.