Summary

Midtown Video, a renowned systems integrator, successfully transformed the audio-visual experience at CAMP, a family-oriented retail and entertainment company. This project, which won the Best Retail Project award, highlights the critical role of NETGEAR switches in ensuring seamless and flexible AV integration across multiple locations.

Background

CAMP is an innovative retail business with nine locations across the U.S., offering immersive, themed multimedia experiences combined with retail stores. Each location features a standard toy store front, with a secret passage leading to a dynamic, themed attraction space. Midtown Video has been a trusted partner of CAMP for over a decade, providing AV solutions that enhance the magical experiences CAMP offers.

Challenge

One of the primary challenges was the frequent rotation of themed experiences between various CAMP locations. This required a flexible and efficient AV infrastructure that could be quickly reconfigured to match the new themes. Additionally, the transition from analog to digital audio systems was necessary to meet the high standards of modern AV experiences and to streamline the reconfiguration process.

Solution

Midtown Video implemented a digital Dante audio management and distribution solution from Audinate, supported by NETGEAR switches. The NETGEAR switches were crucial in creating a robust and agile IP-networked AV environment. This setup allowed for faster and easier re-mapping of AV components, including speakers and microphones, to accommodate the rotating themes.

Implementation

The implementation process involved upgrading the existing analog audio infrastructure to a digital one at the CAMP 5th Avenue location. This included installing DMX lighting, Wi-Fi access points, IP cameras, pendant speakers, and projectors. The NETGEAR switches played a pivotal role in ensuring reliable and high-speed network connectivity for all AV components. The digital control systems enabled technicians to reconfigure audio zones quickly and efficiently using the Dante Software Controller and DSP software.

Results

The transition to a digital audio system, facilitated by NETGEAR switches, significantly improved the efficiency and flexibility of the AV setup at CAMP locations. The ability to quickly reconfigure AV components reduced downtime during theme rotations and enhanced the overall visitor experience. The project not only met CAMP’s high standards but also set a new benchmark for AV integration in retail environments.

Source: Midtown Video Wins Best Retail Project for CAMP Attractions: link.