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Switched in Thinking

Episode 9 – "How AV Brings Digital Experiences to Life Part 2"

Featuring: Laurent Masia and John Henkel

Welcome to the second of a two-part topic that explores the power behind AV technology and how it is bringing digital experiences to life in a way that’s impacting the way we live and the way we work. If you missed part one, then make sure you check that out first as it gives a great foundation to the topics we go on to explore in part two.

It’s now time to look at the importance of services and support and how, like hardware, it’s crucial in bringing everything together to create a unique and powerful digital experience for so many customers.

In Episode 9 of the Switched On Thinking Podcast and the second part of this topic, host Neil C Hughes is joined by NETGEAR’s Laurent Masia, Director of Product Management and John Henkel, Pro AV Product Marketing Manager.

Oct 23, 2020


  • How services and support combine to create the perfect 'digital experience'
  • The excitement of the transition to AV over IP
  • How NETGEAR offers hardware, support and service in one package
  • The true scope of AV and what that future looks like
  • With AV There Is Room For Innovation

    “What is really driving our motivation is that with AV there is room for innovation.” AV over IP has limitless potential and Laurent touches on this future, exploring and discussing different technology uses and ideas as part of a fascinating conversation.

    “I know there is room, the AV community deserves innovation, not only for hardware, not only for software, it’s for the whole scope including professional services. If you’re an AV customer, you don’t only buy hardware and software, you need service and support because AV is complex.”

    Bringing hardware, support and service together in one package

    It’s not just hardware that creates the digital experience and as John explains on the show, NETGEAR are committed to bringing it all together in order to make technology simple and easy to use, ”Part of the commitment that NETGEAR shows to the AV community is through our pro AV services team and this shows you that we’ll help you throughout the whole installation, so we don’t want to just sell you the hardware or software, we want to make sure it works correctly. We don’t want to sell you a switch you don’t need, we want to make sure you have enough power to equip your system as it needs to be.”

    Our trained engineers can help you to design that system before it’s even installed whilst also ensuring it has the correct bandwidth and capability. John goes into detail on how our team are more than happy to discuss any questions that might arise so that it’s up and running in no time at all.

    A New Episode Every Two Weeks

    Twice a month, Switched On Thinking will deliver insightful analysis by exploring real-world networking challenges faced by businesses today and in the future.

    Every episode, we will discuss the key role that networking technology plays in driving business success and continuity, so you can spend more time on what matters – growing your business.