Company name:
NBC Conference Centre
Industry:
Hospitality
Company website:
nbccongrescentrum.nl
Location:
Nieuwegein, The Netherlands
When disaster strikes, some venues rebuild. Others seize the opportunity to revolutionise their industry. The NBC Conference Centre in Nieuwegein, Netherlands, chose the latter path, and the results are nothing short of extraordinary.
A Phoenix Rising
The story begins with heartbreak. After surviving the pandemic’s devastating impact on the events industry, NBC Conference Centre faced another crushing blow: a massive fire in September 2022 that damaged 90% of their facility. The cruel irony? They had completed a major AV upgrade just three weeks before the fire striking.
But rather than restore what was lost, owner Justin van Hooijdonk and trusted partner AVEX, who have been working together for an incredible 32 years, saw an opportunity to create something unprecedented.
Engineering the Impossible
The vision was ambitious: a venue that could seamlessly transform from intimate 20-person meetings to massive 2,650-person conferences with the click of a button. This required solving complex technical challenges that would have seemed impossible just a few years ago.
At the heart of this transformation lies cutting-edge AV over IP technology powered by NETGEAR’s comprehensive networking infrastructure. The solution handles over 1,000 network connections daily, supporting multiple professional protocols including Crestron DM NVX, Dante audio networking, and NDI video streaming, all working in perfect harmony.
NETGEAR’s support proved crucial throughout the complex installation process.
“As an integrator, we need a reliable response for support during installation and daily operations. That’s something NETGEAR offers,” emphasizes Stefan van de Poll, System Engineer at AVEX. “The support engineers are knowledgeable, and when things get complicated, there’s always someone available to help us find solutions.”
This collaboration extended beyond installation, with NETGEAR providing design assistance, configuration support, and comprehensive training for all AVEX employees and technicians.
The transformation has been nothing short of spectacular. NBC Conference Centre reopened as a technological marvel that earned recognition as the winner of the 2025 Inavation Awards Venues and Events Spaces project category.
The venue now operates with unprecedented reliability and flexibility. Rooms can be combined or separated with a single click, content streams seamlessly to any combination of spaces, and the system handles everything from intimate breakout sessions to massive plenary presentations, all while maintaining the simplicity that staff need for daily operations.
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