How NETGEAR Powers London's Most Unique Sports and Entertainment Venue.

BLOODSPORTS

In the heart of London’s bustling Covent Garden district, BLOODsports is an immersive venue that transforms from a multi-screen sports paradise by day into a horror-themed nightspot after dark.

Behind this seamless experience is a sophisticated AV setup with NETGEAR’s networking technology at its core.

THE CASE

A Venue That Demands Technical Excellence

When Scott Collins, founder of the successful MEATliquor chain, envisioned BLOODsports, he knew the audiovisual experience would make or break the concept. The challenge was substantial:

• Managing 28 screens across an open-plan venue with no physical separations
• Creating distinct audio zones that prevent sound bleeding between areas
• Supporting multiple video sources from Sky boxes to streaming services
• Handling 4K video at 60Hz across multiple simultaneous streams
• Enabling intuitive control for staff with varying technical expertise

THE SOLUTION

London-based systems integrator Tateside turned to NETGEAR POE+ switches to power this ambitious project. Our AV networking technology provided the backbone for a Blustream IP300 video-over-IP solution delivering 4K quality sports viewing, Dante-enabled audio distribution through Martin Audio and Void Acoustics speakers, a custom 9-meter LED ticker display for promotions and sports statistics and Q-SYS control system for intuitive management of the entire venue

“NETGEAR is a brand we can trust and their switches ensure that our installation, which relies heavily on networked devices, is robust and reliable,” says Jack Cornish, Technical Director at Tateside.

THE RESULTS

Since opening, BLOODsports has quickly established itself as one of London’s most distinctive entertainment destinations, with particular praise for its immersive audiovisual experience.

The NETGEAR-powered infrastructure performs flawlessly, allowing staff to seamlessly transition the venue from daytime sports viewing to nighttime horror screenings with minimal effort.

As Scott Collins puts it: “The AV setup at BLOODsports is next level; every screen, every speaker, and everything just works seamlessly.”

READY TO TRANSFORM YOUR VENUE?

BLOODsports demonstrates how the right networking infrastructure can enable truly transformative experiences in the hospitality sector.