How NETGEAR AV Supported the Ross Video Booth at IBC 2025

At this year’s IBC show in Amsterdam, Ross Video built an impressive live production environment to demonstrate the future of broadcast workflows. Behind that setup was a robust AV-over-IP network from NETGEAR AV, ensuring every signal ran smoothly, from cameras to displays and control systems.

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NETGEAR Enterprise

Reliable Networking for Demanding Environments

Trade shows like IBC push technology to its limits. Multiple video sources, continuous live demos, and large crowds all demand a network that performs flawlessly. NETGEAR AV switches provided the high bandwidth, low latency, and reliability needed for Ross Video’s production environment — supporting smooth live video and responsive control throughout the event.

A Closer Look Behind the Scenes

The video offers a quick look at how NETGEAR’s M4350 AV switches and network architecture worked together with Ross Video, Matrox, and Panasonic equipment to power the booth.

It’s a great example of how well-designed networking can support modern broadcast and AV workflows — combining performance, simplicity, and dependability.

Watch the Full Video

Once you’ve seen it, if you’re interested in how NETGEAR AV can support your next project (event, campus, corporate, broadcast) — let’s connect. We’d love to walk you through the architecture, best practices, and how to scale confidently.

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