Immersive Media Art in Thailand

SUMMARY

In the heart of Thailand’s popular coastal city, KP Art Center has unveiled an ambitious immersive media art exhibition spanning over 4,300 square meters. This multisensory experience transports the more than 12 million annual visitors through eight distinct galleries with 14 themed exhibits inspired by Thailand’s natural and cultural beauty. Behind this seamless digital wonderland lies NETGEAR’s robust AV over IP network infrastructure, enabling synchronized, high-resolution content delivery across multiple spaces with zero compromise in quality or performance.

BACKGROUND

KP Art Center recognized the growing global trend toward experiential, technology-driven art installations that could attract both locals and international tourists. They partnered with South Korean technology firms Diameer Co., Ltd. and BasicTech Co., Ltd. to create a cutting-edge immersive exhibition that would redefine Pattaya’s cultural offerings.

The vision was ambitious: create themed environments where visitors could be completely enveloped in audiovisual experiences inspired by concepts like “Universe,” “Flowers,” “Forest,” “Beach,” and “Aurora.” Each gallery would need to deliver flawless, synchronized multimedia content that could create the illusion of being transported to these otherworldly environments.

The center serves as both a cultural attraction and a technological showcase, demonstrating how digital art can create meaningful connections with Thailand’s natural and cultural heritage.

CHALLENGE

Creating an immersive digital art exhibition of this scale presented several significant challenges:

• Deploying a reliable, high-performance network capable of distributing synchronized audio and video across multiple gallery spaces
• Ensuring zero latency for perfectly timed visual transitions across different projection surfaces
• Supporting high-resolution video content across numerous displays without quality degradation
• Building a flexible infrastructure that could accommodate different themed exhibits with varying technical requirements
• Establishing a scalable system that would allow for future exhibit updates and expansions
• Integrating wireless control systems for interactive elements throughout the exhibition

SOLUTION

After careful evaluation, KP Art Center contracted Diameer Co., Ltd. and BasicTech Co., Ltd. to implement a comprehensive NETGEAR AV over IP solution.

The implementation included a strategic deployment of NETGEAR equipment:

• 1 XSM4328CV-100NES switch
• 11 MSM4214X-100AJS switches
• 10 GSM4230PX-100EUS switches
• 10 WAX615-100APS (Wi-Fi 6 AP) access points

This equipment was thoughtfully deployed throughout the 4,300-square-meter facility to create a unified yet flexible AV infrastructure:

• Distributed AV Architecture: The NETGEAR switches were positioned to support AVoIP video transceivers across all eight gallery spaces, ensuring synchronized multimedia presentations with zero latency.
• High-Speed Backbone: The XSM4328CV-100NES switch served as the core of the network, with MSM4214X and GSM4230PX switches distributed throughout the exhibition spaces.
• Wireless Integration: WAX615 Wi-Fi 6 access points provided high-performance wireless connectivity for control systems and interactive displays throughout the galleries.
• Future-Proof Design: The network architecture was designed with scalability in mind, allowing for future expansion and the integration of new exhibits as the center evolves.

The NETGEAR solution seamlessly integrated with the AVoIP video transceivers, enabling high-resolution content delivery across multiple projection surfaces and displays with perfect synchronization – critical for creating truly immersive environments.
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RESULTS

The NETGEAR-powered solution has delivered exceptional performance:

• Seamless Immersion: Visitors experience perfectly synchronized audiovisual content across multiple gallery spaces, creating truly transportive environments.
• Technical Reliability: The AV over IP infrastructure has demonstrated rock-solid stability, even with thousands of daily visitors experiencing the exhibits simultaneously.
• Operational Flexibility: The technical team can easily manage, update, and reconfigure exhibits as needed, thanks to the network’s adaptable architecture.
• Enhanced Visitor Experience: The combination of high-resolution visuals, perfectly synchronized content, and interactive elements has created a world-class attraction that stands out in Thailand’s competitive tourism market.
• Cultural Innovation: The center has successfully married traditional Thai cultural themes with cutting-edge technology, creating a unique experience that resonates with both local and international visitors.

CONCLUSION

This innovative deployment demonstrates how NETGEAR’s AV over IP solutions can transform cultural and entertainment spaces into next-generation digital experiences. KP Art Center has established itself as a pioneer in Thailand’s digital art landscape, creating a must-visit destination that attracts art enthusiasts and technology aficionados alike.

With NETGEAR as their technology partner, KP Art Center has built a foundation for delivering exceptional immersive experiences today while being well-positioned to continue innovating as digital art technologies evolve.

The successful collaboration between KP Art Center, Diameer Co., Ltd., BasicTech Co., Ltd., and NETGEAR exemplifies how international expertise can combine to create cultural attractions that celebrate local heritage through the universal language of technology and art.

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