IDC recognizes NETGEAR as a strong contender in the 2025 Enterprise WLAN MarketScape, highlighting our focus on simplicity, performance, and affordable networking for small and medium businesses.
IN THIS ARTICLE
NETGEAR - A Strong Contender
NETGEAR’s focus on small and medium enterprises (SMEs) continues to make an impact. The latest IDC MarketScape for Worldwide Enterprise Wireless LAN Vendor Assessment (2025) names NETGEAR as a Strong Contender, highlighting our growing role in the enterprise WLAN space and validating our commitment to businesses with 500 employees or fewer.
IDC’s recognition underscores how NETGEAR’s approach; simplicity, performance, and affordability – meets the needs of lean IT teams looking for enterprise-quality networking without enterprise overhead.
Why IDC Took Notice
The report praised NETGEAR’s dedication to ease of use and straightforward design. As IDC noted, “NETGEAR focuses its business solution on ease of use and simplicity of design and management, which makes for a simple-to-use product offering for lean IT organizations.” That’s been central to our mission from the start: creating powerful, reliable solutions that don’t require a large IT staff to manage.
IDC also recognized NETGEAR’s expanding business portfolio, pointing to our investments in both wired and wireless LAN infrastructure as well as routing solutions and go-to-market channels. These efforts strengthen our position in the SMB segment and give more businesses access to enterprise-grade performance.
Another highlight was NETGEAR’s success in professional AV. IDC cited our strong presence in ProAV deployments, particularly through our AVLine switches and WLAN solutions – supported by a network of over 450 industry partners.
Performance, Simplicity, and Value
The recognition from IDC aligns closely with what defines the NETGEAR Enterprise value proposition.
Our placement in the Contenders category confirms that SMEs can achieve true enterprise performance without complexity. With industry-leading MTBF ratings (up to 79 years) and the ability to support up to 50 Wi-Fi clients streaming simultaneously, NETGEAR solutions are built to perform.
At the same time, simplicity remains at the core of our design philosophy. Tools like NETGEAR Insight, our cloud management platform, give IT administrators centralized visibility and control across multiple locations – ideal for resource-limited teams.
And because we believe enterprise networking shouldn’t come with enterprise-level licensing costs, our solutions are affordable without compromise. IDC highlighted our focus on “uncomplicated, powerful solutions with simplified licensing,” a reflection of our mission to keep pricing transparent and value driven.
Strategic Momentum
IDC also recognized our ongoing investments in innovation and partnerships. The June 2025 acquisition of NETGEAR Exium – a leader in cloud-native, 5G core-based SASE – has strengthened our ability to offer integrated security and networking for distributed workforces. Combined with our growing ecosystem of managed service providers, VARs, and distribution partners, NETGEAR is expanding its reach across industries that demand specialized solutions, especially in AV-over-IP.
Looking Ahead
While IDC acknowledged our ongoing effort to differentiate from our consumer legacy, the report reinforces that our strategy is working. With initiatives like NETGEAR Academy and our free Pro AV and Wi-Fi Design Services, we’re empowering partners and customers with the education and tools they need to succeed.
This Contender placement isn’t just recognition—it’s momentum. It reflects where NETGEAR is headed: deeper into the enterprise space, stronger in vertical markets, and more committed than ever to helping SMEs thrive.
NETGEAR delivers enterprise performance with SME simplicity—so businesses can focus on growth, not network complexity. Learn more about NETGEAR Enterprise solutions!