This year marks an important milestone for NETGEAR: ten years of helping the professional AV industry make the transition to IP with greater confidence, reliability, and simplicity.
IN THIS ARTICLE
In technology markets, there is always noise. New claims appear, new promises are made, and new names try to accelerate trust through marketing language. But in AV over IP, the real measure of value has never been hype. It has always been substance, and about partnership. Understanding what AV professionals actually need, and working alongside them to get audio, video, and control signals from source to destination, reliably, every time. And above all, it is what happens in the field when AV systems need to work flawlessly, day after day, event after event, site after site. In our world, this is multicast, with many protocols and manufacturers running across multiple switches. And it can be a recipe for multiple headaches.
That is the foundation NETGEAR has been building for the past decade. We have invested deeply in understanding what AV professionals actually need from a network, and then building exactly that. Far over a hundred million dollars were spent, not just at the product level, but at the solution and support levels as well. We built platforms that are easier to deploy and support and better align with the real-world demands of commercial AV, live events, broadcast, and emerging IP workflows. We have worked hard on that in partnership with almost 600 hardware and software manufacturers of AV and broadcast gear.
It’s easy to create a presentation and claim ‘compatibility’. Or pull the ‘AI can solve everything’ card. Anyone can place logos on a web page or use fashionable language to suggest ‘AV innovation’. But genuine AV-over-IP readiness is earned through rigorous work: validating interoperability, testing across multiple protocols, demonstrating performance in multi-switch environments, and supporting partners as installations grow in scale and complexity, and converge with broadcast and IT.
That is where NETGEAR AV stands apart. Our story in AV is a story of a decade of continuous learning, partnerships and investment. We have spent years refining our approach to quality assurance, partner enablement and product design. We have built a broad and growing ecosystem of relationships with AV manufacturers because we know customers need confidence, not guesswork. ‘I hope it works’ is not a strategy.
Today, that ecosystem continues to expand. Every new partnership and every new validation adds to the depth of experience we can bring to integrators, consultants, and end users. When customers choose NETGEAR for AV over IP, they are not just buying a switch. They are choosing a platform backed by years of engineering discipline and lessons learned from thousands of conversations, tests, and installations. That matters even more as the market evolves.
AV over IP is moving fast. New standards, new workflows, higher bandwidth requirements, and growing expectations around automation are reshaping the landscape. At NETGEAR, we welcome that change. In fact, our recent innovations in higher-capacity switching and purpose-built AV solutions reflect exactly where the market is headed: toward greater scale, greater flexibility, and greater performance at the edge.
But as exciting as the future is, the fundamentals remain the same. Reliability, interoperability, serviceability, and trust all continue to matter. That is why our message to the market is straightforward: we have done the work, and we continue to do the work. We are available 24/7 to help customers complete their installations.
For integrators, that means peace of mind. For consultants, it means a stronger design foundation. For AV manufacturer partners, it means working with a company that takes engineering seriously. And for end users, it means systems designed not just to impress on day one but to perform and adapt over time.
Ten years in AV over IP have taught us that success is not built on shortcuts. It is built on partnership and a willingness to invest where it counts most.
We are proud of what we have accomplished over the past decade. But even more importantly, we look forward to what’s next. The future of AV and broadcast will be more connected, smarter, and more IP-driven than ever.
AVIXA predicts that by 2030 over two-thirds of AV installations will be IP-based. NETGEAR is ready for it, because we have been building for this moment for ten years.
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