NETGEAR AV has entered a strategic partnership with Ross Video, a global leader in live video production solutions, to offer a curated selection of M4350 series switches directly through Ross Video. For engineers and integrators building IP-based production environments, that means fewer vendors to manage, fewer compatibility questions to answer, and more confidence in the infrastructure underpinning your workflow.
IN THIS ARTICLE
Why This Partnership Makes Sense
Broadcast and AV-over-IP projects have a complexity problem. Production teams spend enormous energy specifying, validating, and coordinating components across different vendors, only to discover that compatible on paper doesn’t always mean works the way you need it to in the field.
This partnership addresses that friction head-on. By making select M4350 switches available directly through Ross Video, customers get switching infrastructure that has been tested and validated against Ross’s production ecosystem. Whether you’re running SMPTE ST 2110, NDI®, or Dante® or some combination of all three, the network layer is already part of the solution, not an afterthought.
The M4350 Series: Built for Real-Time Media
NETGEAR’s M4350 series switches are widely deployed in broadcast and professional AV environments precisely because they’re engineered for the demands of real-time media transport. Advanced features tailored to IP production workflows, combined with the standard AV profiles in the NETGEAR AV OS that handle much of the configuration complexity, give deployment teams a more consistent and predictable experience.
As Devan Cress, Director Pro AV Manufacturers OEM at NETGEAR AV, puts it: “Networking is no longer a separate conversation from production. When a broadcast engineer is specifying infrastructure for an ST 2110 or NDI workflow, the switch has to be something they can trust in practice. The M4350 series has been validated against Ross Video’s applications directly, and with standard AV profiles handling configuration, customers get a deployment experience that matches the rest of their production stack.”
A Unified System, From Signal to Switch
Todd Riggs, Senior Director of Product Management at Ross Video, framed the partnership around simplicity: “By offering NETGEAR AV switching solutions directly, we’re removing complexity and ensuring that every component in the workflow is tested, trusted, and supported as part of a unified system.”
That’s exactly the direction the industry is heading. As IP-based production infrastructures become the standard rather than the exception, the expectation from customers is shifting. They don’t just want products that can coexist, they want solutions that are genuinely integrated, supported together, and validated end to end.
What This Means for Customers
For Ross Video customers, the immediate benefit is streamlined access to enterprise-grade switching infrastructure without the procurement and validation overhead that typically comes with it. For the broader market, this partnership signals something more: that networking and production are now inseparable disciplines, and the industry is building its partner ecosystems accordingly.
This collaboration builds on prior work between the two companies in broadcast and AV-over-IP deployments, and both organizations see it as the foundation for continued development as production environments evolve.
If you’re planning an IP infrastructure project and want to learn more about the M4350 series and how it supports ST 2110, NDI, and Dante workflows, visit our broadcast solutions page or reach out to your NETGEAR AV representative.