NETGEAR Enterprise: Powering Extraordinary Experiences for a New Era of Connectivity

A Purpose-Driven Vision: Why NETGEAR Exists

NETGEAR’s purpose is straightforward yet powerful: to power extraordinary experiences.

The mission flows through everything the company does—from product design to customer support. At the heart of NETGEAR’s ethos are four core values: Dare to Transform, Connect and Delight, Communicate Courageously, and Win It Together. These values underscore the company’s belief in bold innovation, customer-centric design, fearless communication, and unified teamwork.

Transformation isn’t easy—it demands courage. However, NETGEAR is embracing that challenge with clarity, speed, and a focus on delivering seamless, secure, and intelligent networking solutions tailored to the realities of SMEs and the partners who serve them.

The SME Reality: Complexity Without the Muscle

The modern SME is in a precarious position. Their businesses depend on connectivity and security, yet they often lack the robust IT resources found in larger organizations. Worse, they are now a primary target for cyber threats, with 60% of small businesses shutting down within six months of a cyberattack. They rely increasingly on Managed Service Providers (MSPs) who themselves are stretched thin. Traditional enterprise solutions are often overwhelmed with unnecessary complexity, while smaller options lack the power, reliability, and scalability necessary to keep pace with evolving business needs.

Caught between tools that are either too big or too risky, SMEs need something different—and that’s where NETGEAR steps in.

The Total SME Proposition: S.T.A.R. Simplicity

NETGEAR’s Total SME Proposition represents a foundational shift that addresses the true needs of modern businesses. The STAR model, which stands for Simple, Trustworthy, Affordable, and Reliable, is the centerpiece of this transformation. These are not just buzzwords. They represent a comprehensive ecosystem of capabilities tailored for SME success:

• High-quality AI-assisted support that acts like a digital IT engineer, embedded within the product.
• Professional services and AV expertise that ensure seamless integration across audio-visual and IT networks.
• Simplified licensing and pricing, making enterprise-grade solutions accessible without sacrificing integrity or security.

From plug-and-play AV networks to enterprise-class WiFi and switching, NETGEAR has built an end-to-end portfolio that aligns with SME needs without compromise.

Bold Moves: Strategic Acquisitions Fuel Innovation

NETGEAR’s transformation is powered not just by purpose but by strategic decisions that bring world-class talent and capabilities into its fold. Two standout acquisitions underscore this momentum:

• VAAG: This acquisition infused NETGEAR with elite software and AI engineering talent from companies like Qualcomm, Cisco, and MaxLinear. With 40 engineers onboarded and plans to double by year-end, NETGEAR is advancing AI for networking in tangible, product-driven ways.
• Exium: A major leap into cybersecurity, Exium’s SASE (Secure Access Service Edge) platform now powers NETGEAR’s security offerings for SMEs. With cloud-delivered firewalls, zero-trust access, and SD-WAN capabilities, NETGEAR can now offer unified protection across wired, wireless, headless IoT, and video devices—all under a simplified, easy-to-manage framework.

These integrations are not theoretical. Security is being embedded directly into network devices and management platforms, providing true convergence between IT, AV, and cybersecurity.

NETGEAR’s partnerships also extend beyond acquisitions. For instance, its recent collaboration with Samsung Electronics on WiFi 7 interoperability underscores a shared commitment to seamless connectivity and enterprise innovation.

Designed for AV and IT Harmony

In industries like live broadcasting, education, healthcare, retail, and corporate AV, reliability and simplicity are non-negotiable. NETGEAR’s Pro AV solutions offer effortless plug-and-play networking, tailored for verticals where every second and every pixel matter.

From ultra-low-latency setups in operating rooms to networked AV for lecture capture and interactive classrooms, NETGEAR is bridging the gap between AV and IT, often eliminating the need for onsite configuration. It’s all part of a vision to lead the integration of AV and IT on a unified, AI-driven edge platform.

Success Stories: Real Results, Real Impact

The proof is in the performance. Assist Solutions, a NETGEAR customer in Japan, integrated with NETGEAR Insight via API in just two days—allowing them to double their customer support capacity with half the staff. Sony’s Hawk-Eye Innovations and Conference Technologies, Inc. both attest to the real-world impact of switching to NETGEAR, with the latter reporting a staggering $2.5 million in labor savings thanks to NETGEAR’s intuitive AV GUI.

These aren’t just case studies—they’re validation of a model that works.

A Partner-First Approach

NETGEAR understands that partner success is its own success. The upcoming NETGEAR DRIVE program is designed to be additive to partner businesses, not extractive. Dedicated account management, simple structures, VIP incentives, MDF co-investment, and transparent margins and SLAs make NETGEAR an ideal partner for MSPs and resellers alike.

The support doesn’t stop there. Premium-grade services are included by default, including multi-language tech support, 24/7 access, express replacement, and more. No convoluted contracts. No hidden fees. No bloated legacy enterprise tactics.

What’s Next: Brand and Marketing Transformation

NETGEAR is also investing in how it tells its story. A refreshed visual identity and messaging platform will soon anchor a new website, partner portal, and solution-selling engine. The shift is from transactional marketing to relationship-driven, problem-solving narratives focused on AV over IP and SME realities.

By elevating enterprise branding and separating it from consumer-focused initiatives, NETGEAR is sharpening its focus and amplifying its voice across digital channels, social media, industry publications, and influencer networks.

Conclusion: The Right-Sized Revolution

NETGEAR isn’t trying to be everything to everyone. It is building for those who have been underserved and overburdened for far too long. By daring to transform and committing to simplicity without sacrificing power, NETGEAR is redefining what enterprise networking looks like for SMEs, MSPs, and the AV industry at large.

This is more than a brand refresh—it’s a bold new chapter. And it’s just beginning.

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