Erik Hoeboer

ABOUT Erik Hoeboer

Marketing professional transforming business plans into marketing strategy in the Dutch business-to-business market. More than 20 years of commercial experience in the Telecoms, IT and (Financial) Software industries. Broad knowledge of the decision-making processes and (online) customer journeys in the b-to-b and b-to-c markets. Experience with traditional marketing (e.g. content, PR, media, events, sales enablement) as digital marketing (e.g. SEA, SEO, marketing automation, CRM and CMS). Specialisms: marketing strategy, brand management, multichannel campaign management, communication (internal & external), Internal Marketing, social media, PR and Event Management. Themes: Omnichannel Customer Contact, Customer Journey, The Internet of Everything, New Way of Working, Collaboration, Mobility, Corporate Social Responsibility and Sustainability. Service focus: Cloud (XaaS), Service Aggregation, Omni Channel Customer Interaction, Unified Communications, Conferencing Solutions, Any Device Management, Service Aggregation, Technology partners: Microsoft, Broadsoft, Cisco, Avaya, EMC, Netapp, Juniper, Startready.