When Gaming Meets Broadcast: Inside Newegg's 2,300 sq ft Gaming Arena

Picture this: dozens of high-performance gaming stations running simultaneously. Multiple 4K camera feeds streaming live content. Professional broadcast production happening in real-time. All in a 2,300-square-foot space packed with over $200,000 worth of cutting-edge gaming hardware. This is Newegg's Gamer Zone, where the digital and physical worlds collide. The challenge? Building a network that could handle it all without breaking a sweat.

WRITTEN BY

NETGEAR Enterprise

A Gaming Paradise Built on Serious Infrastructure

More than a gaming lounge, the Newegg Gamer Zone is a technology showcase and community hub featuring VR systems, racing simulators, professional streaming equipment, and broadcast capabilities. The facility needed to support:

  • Multiple 10Gb Ethernet streams running simultaneously
  • NDI video feeds for real-time production
  • BirdDog 4K cameras for professional content creation
  • Low-latency gaming across multiple platforms

All without network performance degradation.

“We needed a networking backbone capable of supporting dozens of high-bandwidth video and audio streams simultaneously without compromising reliability,” explained Radium Fu, Director of Global IT at Newegg.

The Solution

NETGEAR AV’s M4350 series delivered exactly what was needed: purpose-built AV switches with integrated PoE++ capabilities, optimized for NDI-enabled environments and professional streaming workflows.

The result? The Gamer Zone has become a premier destination for gaming innovation in Southern California, hosting successful events and bringing together creators, influencers, and community members.

“The switch delivers rock-solid performance for our demanding setup, whether routing multiple 10GbE streams or supporting live production workflows,” noted Cindy Lam, Marketing Program Manager at Newegg. “NETGEAR made it possible for the Command Center to run smoothly and gave us the scalability to grow.”