Amit Rele


Head of the Mesh WiFi category & Orbi brand

Joined Netgear

April 2017

Amit Rele
ABOUT Amit Rele

* Responsible for the P&L, retail strategy and technical oversight for the Orbi Product Line, including hardware development, SKU management, firmware, mobile app and cloud infrastructure * Grew sales from inception to millions of units and established significant market share while competing with established well-known brands * Defined product, retail and GTM strategy that produced 7 distinct hardware products over 2 chip generations with 100s of SKUs and the dependent firmware, cloud infrastructure, and mobile app releases * Partnered with Sales to define WW product positioning, retail product lineup & pricing at major retailers * Responsible for product messaging included working with creative teams to design retail gift boxes, product microsite and marketing campaigns and provided the voice of the customer internally * Managed technology relationships and software integrations with cyber security, parental controls and voice assistant (Alexa) providers