{"id":11325,"date":"2025-08-05T12:23:09","date_gmt":"2025-10-09T11:23:32","guid":{"rendered":"https:\/\/ukhub.netgear.com\/uk\/hub\/?page_id=11325"},"modified":"2025-10-13T13:05:02","modified_gmt":"2025-10-13T12:05:02","slug":"tetra-pak-bangkok-transforms-customer-innovation-with-state-of-the-art-av-solutions","status":"publish","type":"page","link":"https:\/\/ukhub.netgear.com\/uk\/hub\/business\/case-studies\/av-case-studies\/tetra-pak-bangkok-transforms-customer-innovation-with-state-of-the-art-av-solutions\/","title":{"rendered":"Tetra Pak Bangkok Transforms Customer Innovation with State-of-the-Art AV Solutions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignone size-full wp-image-10681\" style=\"border-radius: 1em;\" src=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2025\/08\/1702455473320.jpg\" alt=\"\" width=\"1048\" height=\"511\" \/><\/p>\n    <div class=\"table-of-content bg-gray\">\n        <p><strong>IN THIS ARTICLE<\/strong><\/p>\n        <ul>\n                        <li><a href=\"#topic1\">Tetra Pak Bangkok<\/a><\/li>\n                        <li><a href=\"#topic2\">SUMMARY<\/a><\/li>\n                        <li><a href=\"#topic3\">BACKGROUND<\/a><\/li>\n                        <li><a href=\"#topic4\">CHALLENGE<\/a><\/li>\n                        <li><a href=\"#topic5\">SOLUTION<\/a><\/li>\n                        <li><a href=\"#topic6\">RESULTS<\/a><\/li>\n                        <li><a href=\"#topic7\">MORE INFORMATION<\/a><\/li>\n                    <\/ul>\n    <\/div>\n        <div id=\"topic1\" class=\"skip-item\">\n                        <h2>Tetra Pak Bangkok<\/h2>\n                <div style=\"background-color: #eeeeee;padding: 20px;width: 33%;float: right\">\n<p><strong>Company: <\/strong><br \/>\nTetra Pak Thailand<\/p>\n<p><strong>Industry:<\/strong><br \/>\nFood Processing and Packaging Solutions<\/p>\n<p><strong>Website:<\/strong><br \/>\n<a href=\"https:\/\/www.tetrapak.com\">www.tetrapak.com<\/a><\/p>\n<p><strong>Location:<\/strong><br \/>\nBangkok, Thailand<\/p>\n<\/div>\n<p>Tetra Pak\u2019s groundbreaking Customer Innovation Centre (CIC) in Bangkok represents the first of its kind in Asia, setting new standards for collaborative innovation in the food and beverage industry. The new centre is designed to help businesses in the food and beverage industry transform ideas into innovative products that meet evolving consumer needs, supporting Thailand\u2019s ambition to be the \u201cKitchen of the World\u201d. At the heart of this transformation, advanced audiovisual technology ensures that creativity meets functionality in a seamlessly integrated environment.<\/p>\n    <\/div>\n        <div id=\"topic2\" class=\"skip-item\">\n                        <h2>SUMMARY<\/h2>\n                <p>Located at Tetra Pak Thailand\u2019s office in the Bhiraj Tower at EmQuartier, the CIC Bangkok serves as a dynamic space for collaboration, enabling businesses to enhance product development efficiency and reduce time-to-market. This technology-enabled, collaborative innovation hub is built to support sustainable growth and fast-track product development for the food and beverage industry in Thailand and the wider region. The center features ten technologically sophisticated spaces, including an Experience Centre designed to impress and engage visitors with interactive content, high-impact visuals, and seamless communication capabilities.<\/p>\n<div class=\"skip-ftr-img\"><img decoding=\"async\" src=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2025\/08\/tetrapakthailand201506-w1280h720@2x.jpg\" alt=\"\" \/><\/div>\n    <\/div>\n        <div id=\"topic3\" class=\"skip-item\">\n                        <h2>BACKGROUND<\/h2>\n                <p>The CIC in Bangkok provides integrated solutions for both processing and packaging. The facility needed to accommodate diverse functions across ten interconnected spaces: multiple meeting rooms, demonstration zones, a collaborative workspace, an Experience Centre for visitor engagement, and digital signage throughout. Each space required thoughtful integration of technology that would enhance functionality while supporting Tetra Pak\u2019s mission to accelerate customer innovation and product development.<br \/>\n\u201cThe CIC Bangkok is designed to meet the unique needs of the Thai market, providing businesses with access to advanced R&amp;D facilities to co-create innovative products and solutions\u201d, says Vinayak Varute, Senior Network Specialist at Tetrapak. \u201cThe CIC integrates advanced technology, sustainability, and collaborative methodologies to support clients from ideation to market launch. This reflects our commitment to helping food and beverage companies in Thailand and the region stay competitive while strengthening Thailand\u2019s position as a global food hub.\u201d<\/p>\n    <\/div>\n        <div id=\"topic4\" class=\"skip-item\">\n                        <h2>CHALLENGE<\/h2>\n                <p>Creating high-impact spaces where critical innovation decisions are made requires intelligent solutions that keep every participant engaged, regardless of whether they\u2019re physically present or joining remotely. For Tetra Pak, this meant implementing systems that could deliver exceptional collaborative experiences across diverse environments while maintaining a clean, sophisticated design that reflects their commitment to innovation.<br \/>\nThe challenge was particularly complex due to the compressed timeline and the need to build everything from scratch without an existing blueprint. \u201cInnovation isn\u2019t just a department for us, it\u2019s embedded in our DNA,\u201d emphasizes Ratanasiri Tilokskulchai, Managing Director of Tetra Pak Thailand, highlighting the company\u2019s core philosophy that needed to be reflected in every aspect of the facility.<br \/>\nTetra Pak\u2019s goals were both functional and experiential: deliver an audiovisual environment that performs flawlessly, support a wide variety of demonstration and collaboration scenarios, provide a compelling \u201cwow factor\u201d for visitors, and complete the project within tight budgetary and time constraints.<\/p>\n    <\/div>\n        <div id=\"topic5\" class=\"skip-item\">\n                        <h2>SOLUTION<\/h2>\n                <p>Esco (Thailand) Ltd was contracted to design and implement a comprehensive AV solution that would transform Tetra Pak\u2019s vision into reality. The technology selection proved particularly critical to the project\u2019s success, with each component chosen based on three key criteria: enterprise-grade performance and reliability, seamless integration capabilities, and user-friendly operation.<br \/>\nThis setup creates a comprehensive audio-visual environment with multiple high-end displays (85\u2033 4K touchscreen, dual 4K camera system, LED panels, and a massive 105\u2033 ultra-wide display), professional audio systems, and unified communications capabilities. The result is an immersive meeting space that seamlessly connects physical and virtual participants with broadcast-quality audio and crystal-clear visuals.<br \/>\nNETGEAR serves as the critical networking foundation that makes all of this possible. NETGEAR\u2019s specialized AV switches create the robust network infrastructure that connects all the displays, cameras, microphones, and speakers throughout the system. The M4250 switch is specifically used for Dante audio networking \u2013 this means it can carry high-quality digital audio signals over standard network cables, eliminating the need for separate audio cables between equipment.<br \/>\nThe switches come with pre-configured profiles that remove the typical complexity of professional audio networking. Instead of requiring extensive technical setup, they work essentially \u201cout of the box\u201d for AV applications. The rear-facing ports and dedicated AV interfaces allow for neat, professional rack mounting without cables cluttering the front of equipment racks. IGMP Plus\u2122 technology automatically handles multicast traffic, ensuring that when audio or video needs to go to multiple destinations simultaneously, the network efficiently manages this without creating bottlenecks or degrading performance.<\/p>\n    <\/div>\n        <div id=\"topic6\" class=\"skip-item\">\n                        <h2>RESULTS<\/h2>\n                <p>\u201cWe\u2019re proud of how seamlessly CIC brings together cutting-edge technology and sustainable practices, creating an ecosystem where innovation thrives. The networking solutions have played a critical role in ensuring reliable, high-performance connectivity throughout the center, enabling smooth collaboration and real-time innovation\u201d, says Vinayak Varute, Senior Network Specialist at Tetrapak.<br \/>\nThe Tetra Pak Customer Innovation Centre represents a landmark achievement in integrated technology environments, setting a new standard for collaborative innovation spaces in the Asia-Pacific region. The project demonstrates how sophisticated AV solutions can transform traditional R&amp;D concepts into dynamic, technology-enabled innovation hubs that drive sustainable growth and competitive advantage.<br \/>\nSince the installation\u2019s completion, the Tetra Pak Customer Innovation Centre has exceeded expectations in both performance and visitor experience. The facility has been fully operational, supporting Tetra Pak\u2019s mission to accelerate innovation in the food and beverage sector. The facility now serves as a five-step innovation journey encompassing Insight Discovery, Category Immersion, Innovation Showcase, Co-creation Space, and Prototyping, enabling businesses to transform ideas into market-ready products with unprecedented efficiency.<br \/>\n\u201cNETGEAR\u2019s networking solutions have played a critical role in ensuring reliable, high-performance connectivity throughout the center, enabling smooth collaboration and real-time innovation\u201d, says Rahul, Senior consultant at Tetrapak. \u201cWe greatly appreciate the invaluable support of Esco and NETGEAR throughout the project. Their expertise was instrumental in making sure every part of the CIC works harmoniously. This partnership has elevated the quality and impact of the center, helping us deliver on our promise to the Thai food and beverage industry.\u201d<\/p>\n    <\/div>\n        <div id=\"topic7\" class=\"skip-item\">\n                        <h2>MORE INFORMATION<\/h2>\n                <p><!--NETGEAR AV SOLUTIONS--><\/p>\n<p>More information about our AV Solutions<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-244081143526\" style=\"max-width: 100%;max-height: 100%;width: 260px;height: 50.390625px\" data-hubspot-wrapper-cta-id=\"244081143526\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLYPzCQDI3uh8vKne9F6xnhQYeeQ96nJAK3iBnxMFhxpNzCVcsXfDIlb1SSOT61%2FSQuA5P0Q6DQbHnKw85TeBEV79s66GC63e8QPh%2B3LvdAMr3yW4H%2FSMRp73WSijhsWFEtnXPY%2FrLKu77JCabsl%2FrARGcTD1ldDQvxDp78wdEdgMH4q63bALjNhw%3D%3D&amp;webInteractiveContentId=244081143526&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img 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\/>\n<img decoding=\"async\" style=\"height: 100%;width: 100%;object-fit: fill\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-243392354033.png\" alt=\"NETGEAR ACADEMY\" \/><br \/>\n<\/a><\/div>\n<p><!--CONTACT PROAV DESIGN--><\/p>\n<p>Our engineers will help you on your project for free<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-243744855768\" style=\"max-width: 100%;max-height: 100%;width: 260px;height: 50.390625px\" data-hubspot-wrapper-cta-id=\"243744855768\"><a 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\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":88,"featured_media":11326,"parent":10909,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/blog-wifi.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11325","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tetra Pak Bangkok Transforms Customer Innovation with State-of-the-Art AV Solutions - NETGEAR Blog<\/title>\n<meta name=\"description\" content=\"Tetra Pak Bangkok Transforms Customer Innovation with State-of-the-Art AV Solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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