{"id":23403,"date":"2026-02-13T05:44:57","date_gmt":"2026-02-13T13:44:57","guid":{"rendered":"https:\/\/www.netgear.com\/hub\/?page_id=23403"},"modified":"2026-02-13T07:56:28","modified_gmt":"2026-02-13T15:56:28","slug":"ise-2026-av-it-convergence","status":"publish","type":"page","link":"https:\/\/www.netgear.com\/hub\/business\/av\/ise-2026-av-it-convergence\/","title":{"rendered":"ISE 2026: Planet AV and Planet IT have officially merged"},"content":{"rendered":"    <div class=\"table-of-content bg-gray 23403\">\n        <p><strong>IN THIS ARTICLE<\/strong><\/p>\n        <ul>\n                        <li><a href=\"#topic2\">1. The Network Becomes the AV System<\/a><\/li>\n                        <li><a href=\"#topic3\">2. Standards Are Converging Faster Than Operations<\/a><\/li>\n                        <li><a href=\"#topic4\">3. AI Amplifies Readiness (Or the Lack of It)<\/a><\/li>\n                        <li><a href=\"#topic5\">4. Differentiation Shifts from Products to Operating Models<\/a><\/li>\n                        <li><a href=\"#topic6\">Digital Darwinism 2.0<\/a><\/li>\n                        <li><a href=\"#topic7\">More information<\/a><\/li>\n                    <\/ul>\n    <\/div>\n        <div id=\"topic1\" class=\"skip-item\">\n                        <p>We launched three new products, won five awards for our newly launched Engage 2.4 and M4350-series managed switches, and exceeded our own expectations. But the real story isn\u2019t what any single vendor did. It is what is happening to the industry.<\/p>\n<p>Beneath the product launches and booth demos, something bigger was happening. Richard Jonker, VP, Commercial Business Development for NETGEAR Enterprise, spent the week speaking with CTOs, integrators, and manufacturing partners across the show floor.<\/p>\n<h2><strong>Four trends we identified from the show floor:<\/strong><\/h2>\n    <\/div>\n        <div id=\"topic2\" class=\"skip-item\">\n                        <h2>1. The Network Becomes the AV System<\/h2>\n                <p>AV strategy is now rooted in the network. Connected venues, hybrid workplaces, enterprise broadcast, and campus-scale AV over IP all assume deterministic, secure switching as baseline infrastructure.<\/p>\n<p>The myth of a fully converged network is broken. Innovations from Crestron, Yealink, HP-Poly, Pleneo, and Logitech confirm it: you need a separate AV network alongside corporate IT. Our newly announced Microsoft MDEP collaboration underlines our role in securing the AV network.<\/p>\n    <\/div>\n        <div id=\"topic3\" class=\"skip-item\">\n                        <h2>2. Standards Are Converging Faster Than Operations<\/h2>\n                <p>Interoperability is improving. IP-based media standards are aligning. Multi-vendor ecosystems work. The problem is operational now, not technical. Too many solutions still require specialist expertise and manual intervention. As AV over IP scales, buyers will choose platforms that simplify deployment and change management over ones that don&#8217;t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23407 size-large\" src=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-1024x768.jpg 1024w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-300x225.jpg 300w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-768x576.jpg 768w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-1536x1152.jpg 1536w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-2048x1536.jpg 2048w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260204_120643295_iOS-1-383x288.jpg 383w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n    <\/div>\n        <div id=\"topic4\" class=\"skip-item\">\n                        <h2>3. AI Amplifies Readiness (Or the Lack of It)<\/h2>\n                <p>AI is now embedded across AV workflows. In aligned environments, it improves efficiency. In fragmented ones, it accelerates problems.<\/p>\n<p>Enterprises value AI-ready design with clear ownership, governance, and lifecycle control more than AI-enabled features. Keep an eye out for what\u2019s happening at XTEN-AV, Xyte, Utelogy, Providius, Audinate\u2019s Iris, and NetSpeek.<\/p>\n    <\/div>\n        <div id=\"topic5\" class=\"skip-item\">\n                        <h2>4. Differentiation Shifts from Products to Operating Models<\/h2>\n                <p>Now that and AI features have become table stakes, lifecycle-driven architectures and platforms that deliver consistent results across sites and regions are what create competitive advantage. CTO conversations have evolved from switch features to deployment economics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23408 size-large\" src=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-1024x768.jpg 1024w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-300x225.jpg 300w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-768x576.jpg 768w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-1536x1152.jpg 1536w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-2048x1536.jpg 2048w, https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2026\/02\/20260203_111828962_iOS-383x288.jpg 383w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n    <\/div>\n        <div id=\"topic6\" class=\"skip-item\">\n                        <h2>Digital Darwinism 2.0<\/h2>\n                <p>Digital Darwinism occurs when technology and society evolve faster than people or organisations can keep up \u2013 and that\u2019s exactly what is happening today, only at an even faster pace. As technological capability accelerates beyond what operating models and ecosystems can absorb, those building technology need to stay ahead of that curve so that when enterprises are ready to adopt it, it\u2019s ready for them to use. The industry has shifted from demonstrating that AV over IP works to demonstrating that it can be operated reliably at scale.  This fundamentally different challenge will be met by those who offer breadth, simplicity and alignment over isolated innovation.<\/p>\n<p>Learn more about our new products in <a href=\"https:\/\/www.netgear.com\/hub\/business\/av\/ruggedized-network-switching\/\">this blog<\/a> or in <a href=\"https:\/\/www.brighttalk.com\/webcast\/19914\/658740?q=NETGEAR\">this webinar<\/a> with John Henkel and Laurent Masia.<\/p>\n    <\/div>\n        <div id=\"topic7\" class=\"skip-item\">\n                        <h2>More information<\/h2>\n                <p>Visit our website to see the AV Solutions.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-207665517270\" style=\"max-width: 100%; max-height: 100%; width: 260px; height: 50.390625px;\" data-hubspot-wrapper-cta-id=\"207665517270\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJmwXrklZNG3x3dQ7tAAZQIgIsg1shDInvQ9VBbiHiZoCynUV94JMwOO0IxN3gIBFfSMSqx%2B6JTye6vQ0e3VWJvBOXvIOG8DLOj5CfIo65QGp3rxJtB4xP5%2BPKW8bYLWwhu%2F4g7Hlj8lPIBaJNHla0nSXV98AA3eiK4vTzTig%2FRyzOvY4%2F6ZA%3D%3D&amp;webInteractiveContentId=207665517270&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-207665517270.png\" alt=\"NETGEAR AV SOLUTIONS\" \/><br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Discover everything you need to know about AVoIP and building an AV network.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-207830330055\" style=\"max-width: 100%; max-height: 100%; width: 260px; height: 50.390625px;\" data-hubspot-wrapper-cta-id=\"207830330055\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKSEFYKgJJTOMNvVAoTPHd9IwVGVWcxfJGIQzPKPmf3kqu5eqnYdhOP3e5kL1JoHsd%2FyIg6PADR9eEN3LCOpzskNKTQ6xIB5bNNW7QLlQC0pKsNClFStn2fDSomLhGnkVYux9PpTd713XZ6AmvHA3Wog%2FezB50jMyKhiI08wVaPg%2B03H%2F3yJ0UKF15vzGWg94QPxEnqQzVW0v8tuA%3D%3D&amp;webInteractiveContentId=207830330055&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-207830330055.png\" alt=\"NETGEAR ACADEMY\" \/><br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>Get free support for your AV project from our senior AV engineers.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-207818050288\" style=\"max-width: 100%; max-height: 100%; width: 260px; height: 50.390625px;\" data-hubspot-wrapper-cta-id=\"207818050288\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKUcC7MvFJO38VFkiikPrbyTi5ziTD%2Bsks5hEF1CRkcAePeUZNCMs%2BsBP%2BY2U8cIT6tXv8JO55NBtLFe5AvfK30eFWc8x4uOUwan7MJfWKfbfF%2Fo6GHhRW%2B%2FENwGGjwZ5X%2BGqgoCBr6jvU04ZU%2B%2BqjEyic3pTh3hqhAUxB83SOOu05SEvjHa478erXywJDlsVXn4vGGotZKwRqtiUQ7uIDz1coFhLDV%2FqvOaJWao10aLECzKW9LdQ%3D%3D&amp;webInteractiveContentId=207818050288&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-207818050288.png\" alt=\"CONTACT PROAV DESIGN\" \/><br \/>\n<\/a><\/div>\n\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na2\"\n\t\t\tdata-form-id=\"de76be58-5099-46f2-9aa1-e0c67296e48a\"\n\t\t\tdata-portal-id=\"242128791\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":23405,"parent":6754,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/blog-wifi.php","meta":{"_acf_changed":false,"content-type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-23403","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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