{"id":19796,"date":"2025-07-16T07:34:14","date_gmt":"2025-07-16T14:34:14","guid":{"rendered":"https:\/\/www.netgear.com\/hub\/?page_id=19796"},"modified":"2025-10-16T02:13:20","modified_gmt":"2025-10-16T09:13:20","slug":"extraordinary-experiences","status":"publish","type":"page","link":"https:\/\/www.netgear.com\/hub\/business\/extraordinary-experiences\/","title":{"rendered":"NETGEAR Enterprise: Powering Extraordinary Experiences for a New Era of Connectivity"},"content":{"rendered":"    <div class=\"table-of-content bg-gray 19796\">\n        <p><strong>IN THIS ARTICLE<\/strong><\/p>\n        <ul>\n                        <li><a href=\"#topic1\">A Purpose-Driven Vision: Why NETGEAR Exists<\/a><\/li>\n                        <li><a href=\"#topic2\">The SME Reality: Complexity Without the Muscle<\/a><\/li>\n                        <li><a href=\"#topic3\">The Total SME Proposition: S.T.A.R. Simplicity<\/a><\/li>\n                        <li><a href=\"#topic4\">Bold Moves: Strategic Acquisitions Fuel Innovation<\/a><\/li>\n                        <li><a href=\"#topic5\">Designed for AV and IT Harmony<\/a><\/li>\n                        <li><a href=\"#topic6\">Success Stories: Real Results, Real Impact<\/a><\/li>\n                        <li><a href=\"#topic7\">A Partner-First Approach<\/a><\/li>\n                        <li><a href=\"#topic8\">What\u2019s Next: Brand and Marketing Transformation<\/a><\/li>\n                        <li><a href=\"#topic9\">Conclusion: The Right-Sized Revolution<\/a><\/li>\n                        <li><a href=\"#topic10\">More information<\/a><\/li>\n                    <\/ul>\n    <\/div>\n        <div id=\"topic1\" class=\"skip-item\">\n                        <h2>A Purpose-Driven Vision: Why NETGEAR Exists<\/h2>\n                <p>NETGEAR\u2019s purpose is straightforward yet powerful: to power extraordinary experiences.<\/p>\n<p>The mission flows through everything the company does\u2014from product design to customer support. At the heart of NETGEAR\u2019s ethos are four core values: Dare to Transform, Connect and Delight, Communicate Courageously, and Win It Together. These values underscore the company\u2019s belief in bold innovation, customer-centric design, fearless communication, and unified teamwork.<\/p>\n<p>Transformation isn\u2019t easy\u2014it demands courage. However, NETGEAR is embracing that challenge with clarity, speed, and a focus on delivering seamless, secure, and intelligent networking solutions tailored to the realities of SMEs and the partners who serve them.<\/p>\n    <\/div>\n        <div id=\"topic2\" class=\"skip-item\">\n                        <h2>The SME Reality: Complexity Without the Muscle<\/h2>\n                <p>The modern SME is in a precarious position. Their businesses depend on connectivity and security, yet they often lack the robust IT resources found in larger organizations. Worse, they are now a primary target for cyber threats, with 60% of small businesses shutting down within six months of a cyberattack. They rely increasingly on Managed Service Providers (MSPs) who themselves are stretched thin. Traditional enterprise solutions are often overwhelmed with unnecessary complexity, while smaller options lack the power, reliability, and scalability necessary to keep pace with evolving business needs.<\/p>\n<p>Caught between tools that are either too big or too risky, SMEs need something different\u2014and that\u2019s where NETGEAR steps in.<\/p>\n    <\/div>\n        <div id=\"topic3\" class=\"skip-item\">\n                        <h2>The Total SME Proposition: S.T.A.R. Simplicity<\/h2>\n                <p>NETGEAR\u2019s Total SME Proposition represents a foundational shift that addresses the true needs of modern businesses. The <strong>STAR model<\/strong>, which stands for Simple, Trustworthy, Affordable, and Reliable, is the centerpiece of this transformation. These are not just buzzwords. They represent a comprehensive ecosystem of capabilities tailored for SME success:<\/p>\n<ul>\n<li><strong>High-quality AI-assisted support<\/strong> that acts like a digital IT engineer, embedded within the product.<\/li>\n<li><strong>Professional services and AV expertise<\/strong> that ensure seamless integration across audio-visual and IT networks.<\/li>\n<li><strong>Simplified licensing and pricing<\/strong>, making enterprise-grade solutions accessible without sacrificing integrity or security.<\/li>\n<\/ul>\n<p>From plug-and-play AV networks to enterprise-class WiFi and switching, NETGEAR has built an end-to-end portfolio that aligns with SME needs without compromise.<\/p>\n    <\/div>\n        <div id=\"topic4\" class=\"skip-item\">\n                        <h2>Bold Moves: Strategic Acquisitions Fuel Innovation<\/h2>\n                <p>NETGEAR\u2019s transformation is powered not just by purpose but by strategic decisions that bring world-class talent and capabilities into its fold. Two standout acquisitions underscore this momentum:<\/p>\n<ul>\n<li><strong>VAAG<\/strong>: This acquisition infused NETGEAR with elite software and AI engineering talent from companies like Qualcomm, Cisco, and MaxLinear. With 40 engineers onboarded and plans to double by year-end, NETGEAR is advancing AI for networking in tangible, product-driven ways.<\/li>\n<li><strong>Exium<\/strong>: A major leap into cybersecurity, Exium\u2019s SASE (Secure Access Service Edge) platform now powers NETGEAR\u2019s security offerings for SMEs. With cloud-delivered firewalls, zero-trust access, and SD-WAN capabilities, NETGEAR can now offer unified protection across wired, wireless, headless IoT, and video devices\u2014all under a simplified, easy-to-manage framework.<\/li>\n<\/ul>\n<p>These integrations are not theoretical. Security is being embedded directly into network devices and management platforms, providing true convergence between IT, AV, and cybersecurity.<\/p>\n<p>NETGEAR\u2019s partnerships also extend beyond acquisitions. For instance, its recent collaboration with <a href=\"https:\/\/www.netgear.com\/hub\/pressroom\/samsung-wifi-7-netgear\/\">Samsung Electronics on WiFi 7<\/a> interoperability underscores a shared commitment to seamless connectivity and enterprise innovation.<\/p>\n    <\/div>\n        <div id=\"topic5\" class=\"skip-item\">\n                        <h2>Designed for AV and IT Harmony<\/h2>\n                <p>In industries like live broadcasting, education, healthcare, retail, and corporate AV, reliability and simplicity are non-negotiable. NETGEAR\u2019s Pro AV solutions offer effortless plug-and-play networking, tailored for verticals where every second and every pixel matter.<\/p>\n<p>From ultra-low-latency setups in operating rooms to networked AV for lecture capture and interactive classrooms, NETGEAR is bridging the gap between AV and IT, often eliminating the need for onsite configuration. It\u2019s all part of a vision to lead the integration of AV and IT on a unified, AI-driven edge platform.<\/p>\n    <\/div>\n        <div id=\"topic6\" class=\"skip-item\">\n                        <h2>Success Stories: Real Results, Real Impact<\/h2>\n                <p>The proof is in the performance. Assist Solutions, a NETGEAR customer in Japan, integrated with NETGEAR Insight via API in just two days\u2014allowing them to double their customer support capacity with half the staff. <strong>Sony\u2019s Hawk-Eye Innovations<\/strong> and <strong>Conference Technologies, Inc.<\/strong> both attest to the real-world impact of switching to NETGEAR, with the latter reporting a staggering $2.5 million in labor savings thanks to NETGEAR\u2019s intuitive AV GUI.<\/p>\n<p>These aren\u2019t just case studies\u2014they\u2019re validation of a model that works.<\/p>\n    <\/div>\n        <div id=\"topic7\" class=\"skip-item\">\n                        <h2>A Partner-First Approach<\/h2>\n                <p>NETGEAR understands that partner success is its own success. The upcoming NETGEAR DRIVE program is designed to be additive to partner businesses, not extractive. Dedicated account management, simple structures, VIP incentives, MDF co-investment, and transparent margins and SLAs make NETGEAR an ideal partner for MSPs and resellers alike.<\/p>\n<p>The support doesn\u2019t stop there. Premium-grade services are included by default, including multi-language tech support, 24\/7 access, express replacement, and more. No convoluted contracts. No hidden fees. No bloated legacy enterprise tactics.<\/p>\n    <\/div>\n        <div id=\"topic8\" class=\"skip-item\">\n                        <h2>What\u2019s Next: Brand and Marketing Transformation<\/h2>\n                <p>NETGEAR is also investing in how it tells its story. A refreshed visual identity and messaging platform will soon anchor a new website, partner portal, and solution-selling engine. The shift is from transactional marketing to relationship-driven, problem-solving narratives focused on AV over IP and SME realities.<\/p>\n<p>By elevating enterprise branding and separating it from consumer-focused initiatives, NETGEAR is sharpening its focus and amplifying its voice across digital channels, social media, industry publications, and influencer networks.<\/p>\n    <\/div>\n        <div id=\"topic9\" class=\"skip-item\">\n                        <h2>Conclusion: The Right-Sized Revolution<\/h2>\n                <p>NETGEAR isn\u2019t trying to be everything to everyone. It is building for those who have been underserved and overburdened for far too long. By daring to transform and committing to simplicity without sacrificing power, NETGEAR is redefining what enterprise networking looks like for SMEs, MSPs, and the AV industry at large.<\/p>\n<p><em>This is more than a brand refresh\u2014it\u2019s a bold new chapter. And it\u2019s just beginning.<\/em><\/p>\n    <\/div>\n        <div id=\"topic10\" class=\"skip-item\">\n                        <h2>More information<\/h2>\n                <p>More information about our enterprise products.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211833679594\" style=\"max-width: 100%; max-height: 100%; width: 260px; height: 50.390625px;\" data-hubspot-wrapper-cta-id=\"211833679594\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIdx%2BSg1dFZlPXeOr2g49nju5NrMwwaZqX3VGVCyc0Gg0Thz5T1eWQRc3%2BhRrqHVvcra0EBSi3csTHuZNJtCqU%2FXxGJiReCakavzPf5M0ZLBC3oKDLMvOdZtFMo6xCQsQ4S90eX%2FfoqpgUD8TGWjZWQNVP3DFwT05GzfNNJAfAdZhewUQ%3D%3D&amp;webInteractiveContentId=211833679594&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-211833679594.png\" alt=\"NETGEAR BUSINESS\" \/><br \/>\n<\/a><\/div>\n<p>Learn everything about IP-networking on our NETGEAR ACADEMY.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211825855224\" style=\"max-width: 100%; max-height: 100%; width: 260px; height: 50.390625px;\" data-hubspot-wrapper-cta-id=\"211825855224\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKHAEb3r%2BDyGe2dIg%2Byi8NWYySIsk8LKvPCRDDXRAv%2B%2Bqn2ME%2FJT38Tg%2FR%2BujKVHWku1Ag5L6TLv1x2vf9MiMbiibTy1YG4rtM4MABpwSkKQY9qZtbOB6zdHX6hwpFp9eS9hbcgbR8WM%2FKh6r8Xuh4oLToUnN%2BJv0wiOSWclsLBFD5ghkquQru%2FoCZ7pNPlmOAp24rUTK1QkXIaXQ%3D%3D&amp;webInteractiveContentId=211825855224&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-211825855224.png\" alt=\"NETGEAR ACADEMY\" \/><br \/>\n<\/a><\/div>\n<p>Our engineers will help you on your project for free.<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211833679597\" style=\"max-width: 100%; max-height: 100%; width: 260px; height: 50.390625px;\" data-hubspot-wrapper-cta-id=\"211833679597\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLcWktQnibmXYSttHEaJFYQEWAnDt2hvymXeb9XVylpZn4OX9gJwltx0F3TovwteHnBJXjHIJQxzVeVBB%2BAaS8MRMJuxA8sTUAjBxdEErli7jtazojpEMb91VriEuBI6%2BjGFrnBe5kNEwySQKySDbTmjbmGzHcshuWemFL3Mlalo06U8H%2BCixLzjWITkHoJAjLOJOXR2R7q7MZb%2BPxT0SvllAhVddY%3D&amp;webInteractiveContentId=211833679597&amp;portalId=242128791\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/242128791\/interactive-211833679597.png\" alt=\"CONTACT PROIT DESIGN\" \/><br \/>\n<\/a><\/div>\n\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na2\"\n\t\t\tdata-form-id=\"4f779999-d19e-4019-bc86-6567a6729628\"\n\t\t\tdata-portal-id=\"242128791\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":19851,"parent":6716,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/blog-wifi.php","meta":{"_acf_changed":false,"content-type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-19796","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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