{"id":14221,"date":"2020-09-03T06:28:57","date_gmt":"2020-09-03T13:28:57","guid":{"rendered":"https:\/\/www.netgear.com\/hub\/?page_id=14221"},"modified":"2025-06-12T20:52:34","modified_gmt":"2025-06-13T03:52:34","slug":"aten-and-netgear-working-together-to-deliver-simple-powerful-av-over-ip","status":"publish","type":"page","link":"https:\/\/www.netgear.com\/hub\/business\/case-studies\/av-case-studies\/aten-and-netgear-working-together-to-deliver-simple-powerful-av-over-ip\/","title":{"rendered":"ATEN and NETGEAR: Working together to deliver simple, powerful AV over IP"},"content":{"rendered":"    <div class=\"table-of-content bg-gray 14221\">\n        <p><strong>IN THIS ARTICLE<\/strong><\/p>\n        <ul>\n                        <li><a href=\"#topic1\">SUMMARY <\/a><\/li>\n                        <li><a href=\"#topic2\">BACKGROUND <\/a><\/li>\n                        <li><a href=\"#topic3\">THE CHALLENGE <\/a><\/li>\n                        <li><a href=\"#topic4\">FOCUSED ON AV PROS<\/a><\/li>\n                        <li><a href=\"#topic5\">RESULTS <\/a><\/li>\n                    <\/ul>\n    <\/div>\n        <div id=\"topic1\" class=\"skip-item\">\n                        <h2>SUMMARY <\/h2>\n                <div style=\"background-color: #eeeeee; padding: 20px; width: 33%; float: right; margin-left: 20px;\">\n<p><strong>Company name: <\/strong><br \/>\nATEN Technology, Inc.<br \/>\n<strong>Industry:<\/strong><br \/>\nAV Manufacturer<br \/>\n<strong>Company website:<\/strong><br \/>\n<a href=\"https:\/\/www.aten.com\" target=\"nofollow\">aten.com<\/a><br \/>\n<strong>Geographic region: <\/strong><br \/>\nIrvine, United States<br \/>\n<button><a href=\"https:\/\/www.downloads.netgear.com\/files\/business\/case-study\/en\/ATEN-US-Q319.pdf\"><strong>Download This Case Study<\/strong><\/a><\/button><\/p>\n<\/div>\n<p>AV-over-IP is a game-changer, but for many AV professionals, understanding network technology is unfamiliar territory, so making the learning curve as straightforward as possible is essential. At the same time, both the channel and users need AV-over-IP solutions that are flexible and high-performing. This is why, for 1Gb AV-over-IP connectivity, ATEN is using the M4300 pro AV switch from NETGEAR. ATEN\u2019s US Distribution Account Manager Bill McGowan comments, \u201cPlug the M4300 in and it just works, without the need to go into complex settings.\u201d This experience has been the catalyst for the two companies collaborating, with ATEN recommending the M4300 for many 1Gb installations and even using the SDVoEcompatible switch in its own state-of-the-art demo center in Southern California.<\/p>\n    <\/div>\n        <div id=\"topic2\" class=\"skip-item\">\n                        <h2>BACKGROUND <\/h2>\n                <p>Why ATEN and NETGEAR are working together is a story of coincidence. NETGEAR\u2019s Sam Broadbent was at a trade event held by Pro AV distributor D&amp;H. He spotted ATEN\u2019s booth, and had already heard of the company &#8211; one of the world\u2019s leaders in AV\/ IT connectivity and management \u2013 but was curious to find out more. He started talking to Bill McGowan and the two quickly found out that they had something in common: the NETGEAR M4300.<\/p>\n<p>McGowan stated, \u201cWe\u2019d had a Pro AV installation project for a plastic surgery customer in Beverley Hills. The customer had just moved into new offices and had multiple meeting rooms, conference rooms and other areas where there was a need to connect high quality AV equipment with a 1Gb switch.\u201d<\/p>\n    <\/div>\n        <div id=\"topic3\" class=\"skip-item\">\n                <div class=\"skip-ftr-img\">\n            <img decoding=\"async\" src=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-at-15.13.15-e1732545417675.png\" alt=\"\">\n        <\/div>\n                        <h2>THE CHALLENGE <\/h2>\n                <p>\u201cThe 1Gb switch we had originally chosen just didn\u2019t work well. We needed to find a fast replacement, and one of our team had access to a NETGEAR M4300 switch. As we had not used one before, we did not know what to expect, but it worked perfectly \u2013 straight of the box \u2013 without needing any modification or configuration changes. It was pure plug and play, it was outstanding, and it saved the day.\u201d<\/p>\n<p>Bill McGowan later relayed this positive experience to Sam Broadbent when they met at the D&amp;H event. Continues McGowan, \u201cEvents like this are great for networking, and although we found the M4300 ourselves, and none of this was planned: those conversations with Sam led to the two companies collaborating together more closely on 1Gb Pro AV. It\u2019s an example of how chance meetings can lead to great things.\u201d<\/p>\n    <\/div>\n        <div id=\"topic4\" class=\"skip-item\">\n                        <h2>FOCUSED ON AV PROS<\/h2>\n                <p>NETGEAR\u2019s Sam Broadbent adds his perspective. \u201cWe have the same goal: making it simple for Pro AV resellers to expand into AV-over-IP, without having to become IT experts.\u201d<\/p>\n<p>\u201cMany AV professionals do not \u2013 or want \u2013 to have network technology experience. So, giving them a switch solution that is plug-and-play, with preconfigured settings and without the need to go into a Web GUI and work it out for themselves, is a big advantage of the M4300. But the flexibility to configure the switch and multicast is still there. While the market potential for 10Gb is vast, there is a big opportunity for the AV channel to offer customers cost-effective AV-over-IP solutions based on 1Gb, which in many cases, will fit their needs.\u201d<\/p>\n    <\/div>\n        <div id=\"topic5\" class=\"skip-item\">\n                        <h2>RESULTS <\/h2>\n                <p>ATEN has also redeveloped its main demonstration room in Southern California. The room displays wide range of solutions that ATEN provides, as well as being a training center for Pro AV resellers and specialists, who can bring customers along to see technology in action. To support the devices connected to the local area network, ATEN has chosen the M4300, based on its overall positive experience with the switch.<\/p>\n<p>Bill\u2019s colleague YT Liang also comments on the fact that after a power outage, the M4300 recovers with the previous configurations still intact. \u201cThat has been another benefit for our Beverley Hills customer: they do not need to call us out to re-set the switch every time the power goes down.\u201d<\/p>\n<p>Bill McGowan concludes, \u201cThe AV over IP market is a big opportunity for AV Pros and together, ATEN and NETGEAR can provide a 1Gb connectivity solution that is simple, reliable, flexible \u2013 it just works, without any specialist knowledge. For our channel and their customers, that is essential.\u201d<\/p>\n    <\/div>\n        <div id=\"topic6\" class=\"skip-item\">\n                        <div style=\"background-color: #eeeeee; padding: 20px; width: 100%;\">\n<p><strong> NETGEAR AV ==&gt; WE MAKE AVoIP SIMPLE<\/strong><br \/>\n<button style=\"font-size: 18px;\"><a href=\"https:\/\/www.netgear.com\/business\/solutions\/av-over-ip\/\"><strong>Click here for more information<\/strong><\/a><\/button><\/p>\n<\/div>\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":16434,"parent":13754,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"templates\/blog-wifi.php","meta":{"_acf_changed":false,"content-type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-14221","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NETGEAR and ATEN Deliver Seamless AV-over-IP Solutions<\/title>\n<meta name=\"description\" content=\"See how the Netgear Hub supports seamless AV over IP solutions with ATEN&#039;s collaboration. Visit now to enhance your business network with innovation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netgear.com\/hub\/business\/case-studies\/av-case-studies\/aten-and-netgear-working-together-to-deliver-simple-powerful-av-over-ip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NETGEAR and ATEN Deliver Seamless AV-over-IP Solutions\" \/>\n<meta property=\"og:description\" content=\"See how the Netgear Hub supports seamless AV over IP solutions with ATEN&#039;s collaboration. 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