{"id":14115,"date":"2022-05-02T23:59:17","date_gmt":"2022-05-03T06:59:17","guid":{"rendered":"https:\/\/www.netgear.com\/hub\/?page_id=14115"},"modified":"2026-02-10T21:56:21","modified_gmt":"2026-02-11T05:56:21","slug":"a-user-centric-state-of-the-art-av-experience-for-the-uss-oldest-chamber-of-commerce","status":"publish","type":"page","link":"https:\/\/www.netgear.com\/hub\/business\/case-studies\/av-case-studies\/a-user-centric-state-of-the-art-av-experience-for-the-uss-oldest-chamber-of-commerce\/","title":{"rendered":"A user-centric, state-of-the-art AV experience  for the US\u2019s oldest chamber of commerce"},"content":{"rendered":"    <div class=\"table-of-content bg-gray 14115\">\n        <p><strong>IN THIS ARTICLE<\/strong><\/p>\n        <ul>\n                        <li><a href=\"#topic1\">SUMMARY<\/a><\/li>\n                        <li><a href=\"#topic2\">BACKGROUND<\/a><\/li>\n                        <li><a href=\"#topic3\">THE REQUIREMENT<\/a><\/li>\n                        <li><a href=\"#topic5\">BRING YOUR OWN MEETING  <\/a><\/li>\n                        <li><a href=\"#topic6\">NETWORK BACKBONE<\/a><\/li>\n                        <li><a href=\"#topic7\">THE OUTCOME  <\/a><\/li>\n                    <\/ul>\n    <\/div>\n        <div id=\"topic1\" class=\"skip-item\">\n                        <h2>SUMMARY<\/h2>\n                <div style=\"background-color: #eeeeee; padding: 20px; width: 33%; float: right; margin-left: 20px;\">\n<p><strong>Company name: <\/strong><br \/>\nGateway<br \/>\n<strong>Industry:<\/strong><br \/>\nGovernment Institution<br \/>\n<strong>Company website:<\/strong><br \/>\ngateway-nyc.com<br \/>\n<strong>Geographic region: <\/strong><br \/>\nNew York, United States<br \/>\n<button><a href=\"https:\/\/www.downloads.netgear.com\/files\/business\/case-study\/en\/Gateway-CS-US-02May22.pdf\"><strong>Download This Case Study<\/strong><\/a><\/button><\/p>\n<\/div>\n<p>Part of the Swedish-American Chamber of Commerce New York (SACCNY), Gateway is an innovation hub for companies looking to extend their success in the US. It includes state-ofthe-art AV facilities that create an immersive user-focused experience, making AV as easy-touse and flexible as possible while at the same time ensuring high quality. Supporting all the AV technologies from QCS, Barco, and Sennheiser, Gateway uses a backbone of NETGEAR manufactured network switches, providing robust performance throughout the location.<\/p>\n    <\/div>\n        <div id=\"topic2\" class=\"skip-item\">\n                        <h2>BACKGROUND<\/h2>\n                <p>Over 100 years ago, the Swedish-American Chamber of Commerce, New York (SACCNY) was founded to promote and strengthen trade and commerce between Sweden and the United States. Today, SACCNY continues to thrive, with Anna Throne-Holst, appointed SACCNY\u2019s president in 2017, at the helm. \u201cIn my public life, much of my work was supporting small business,\u201d she said,\u201d So, when I was offered the opportunity with SACCNY, I jumped on it, with the goal of creating a model chamber, offering both services and support to the innovation and start-up sectors, while facilitating important synergies with the long time, large corporate members.\u201d<\/p>\n<p>This led to Gateway, which provides members with everything they need to help accelerate their success, including business matching, partnerships, administrative setup, desk and event space. The opening of Gateway also coincided with a move to SACCNY\u2019s current 20,000 square feet home on the 29th floor of 900 Third Avenue in New York City, with spectacular city views and capacity to grow. \u201cThe move meant we could create a myriad of working and event-based areas for these entrepreneurs and innovators,\u201d said Throne-Holst, \u201cI wanted to create a state-ofthe-art meeting space.<\/p>\n    <\/div>\n        <div id=\"topic3\" class=\"skip-item\">\n                        <h2>THE REQUIREMENT<\/h2>\n                <p>o move the project forward, Throne-Holst engaged Greg Harper, president of Harpervision Associates, VP of infrastructure for Shorelight Education, and technology advisor to various other organizations. Harper pitched the idea to Sennheiser, Barco, and QSC, resulting in a collaboration between all parties, using some of the latest innovations from these technology leaders.<\/p>\n<p>Most importantly, the vision was for an environment that was flexible, seamless, easy to use, and as invisible as possible. Said Greg Harper, \u201cExecutives don\u2019t want to have to think about the technology \u2014 they want a videoconferencing experience to be as authentic as possible.\u201d<\/p>\n    <\/div>\n        <div id=\"topic4\" class=\"skip-item\">\n                        <p>Gateway&#8217;s subsequent and impressive design includes a showcase space called \u2018A Room with a View,\u2019 which provides seating and videoconferencing for up to 12 people. The Q-SYS OS, the software-based foundation for Q-SYS, drives and manages the room\u2019s Q-SYS Core 110f processor and its connected peripherals. Up to 256 network audio channels and multiple VoIP instances are supported.<\/p>\n<p>Three Q-SYS PTZ-IP Conference cameras allow multiple vantages and an immersive remote experience. Plus, QSC Partner Sennheiser\u2019s TeamConnect Ceiling 2 (TCC2) microphone has been easily integrated into the Q-SYS system design, and its beamforming \u2018follows the speaker.\u2019<\/p>\n<p>\u201cThe TCC2 triggers the camera position presets based on the speaker\u2019s location. So we are getting the data from the Sennheiser TCC2 microphone and using that data to switch the cameras based on who is speaking,\u201d said Greg Harper. In addition, one of the highlights of this particular space is a high-impact 14-foot LED video wall.<\/p>\n    <\/div>\n        <div id=\"topic5\" class=\"skip-item\">\n                        <h2>BRING YOUR OWN MEETING  <\/h2>\n                <p>In alignment with the SACCNY\u2019s vision of a seamless user experience, agnostic \u2018Bring Your Own Meeting\u2019 enables users to access conference-mode switching via a Q-SYS Touch Screen Controller easily. So, users can instantly shift the setup to Teams, Zoom, or whatever AV meeting service of choice. Furthermore, users can connect and present wirelessly anywhere within Gateway, through a Barco ClickShare Conference integrated with Q-SYS.<\/p>\n<p>Beyond the Room with a View, there is also an 18 seat Board Room and a storage room converted into the Media Lab and the Event Room, with a capacity for 60 people (or 100 standing). In common with the \u2018Room with a View,\u2019 all these spaces feature technologies from QSC, Barco, a nd Sennheiser, providing similar combinations of flexibility and simplicity and a rich AV experience.<\/p>\n    <\/div>\n        <div id=\"topic6\" class=\"skip-item\">\n                <div class=\"skip-ftr-img\">\n            <img decoding=\"async\" src=\"https:\/\/www.netgear.com\/hub\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-22-at-08.52.25.png\" alt=\"Geateway_feature image\">\n        <\/div>\n                        <h2>NETWORK BACKBONE<\/h2>\n                <p>Critical to the successful deployment of the Gateway\u2019s sophisticated AV environment is having a network switch backbone that ensures all audio and video are delivered robustly and with consistently excellent quality from the system\u2019s core components to all endpoints. For this task, Q-SYS recommended its NV Series Gen 2, a range of enterprise-grade NETGEAR-manufactured network switches. These are explicitly pre-configured to meet the performance requirements for Q-SYS, AES67, and Dante.<\/p>\n<p>Cory Schaeffer, Director, Alliances &amp; Ecosystem, QSC, said, \u201cThese switches are already configured for Q-SYS, meaning they are both straightforward to install in advanced AV applications. Once in place, we know we can rely on these switches to perform well. We have been partners of NETGEAR for many years, and we share a solid relationship as well as products.\u201d<\/p>\n<p>One of the most significant plus points of this series of switches is NETGEAR IGMP Plus\u2122, a feature developed by NETGEAR to provide improved and automatic multicast data management. This means system architectures are greatly simplified using familiar IGMP techniques across the entire AV over IP network, minimizing configuration complexity and the risk of manual error. These switches also feature Power over Ethernet (PoE), reducing the need to install additional electrical power cables.<\/p>\n    <\/div>\n        <div id=\"topic7\" class=\"skip-item\">\n                        <h2>THE OUTCOME  <\/h2>\n                <p>The installation was completed in 2021 and today provides the SACCNY community with a highly immersive user experience. Said Greg Harper, \u201cOur setup is truly BYOD \u2014 this is extremely powerful, and you don\u2019t get that in many places. You get the whole package: high-quality audio, stunning visual communication, lots of control, remote capabilities: what else could you want?\u201d<\/p>\n<p>Concluded Cory Schaeffer at QSC: \u201cThis project has been a great example of how we can work together with customers and our partners \u2014 such as Barco, Sennheiser, and NETGEAR \u2014 to deliver AV experiences that are not just high-quality, but are seamless and effortless for the user.\u201d<\/p>\n    <\/div>\n        <div id=\"topic8\" class=\"skip-item\">\n                        <div style=\"background-color: #eeeeee; padding: 20px; width: 100%;\">\n<p><strong> NETGEAR AV ==&gt; WE MAKE AVoIP SIMPLE<\/strong><br \/>\n<button style=\"font-size: 18px;\"><a href=\"https:\/\/www.netgear.com\/business\/solutions\/av-over-ip\/\"><strong>Click here for more information<\/strong><\/a><\/button><\/p>\n<\/div>\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":16438,"parent":13754,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"templates\/blog-wifi.php","meta":{"_acf_changed":false,"content-type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-14115","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State-of-the-Art AV for Chamber of Commerce - NETGEAR<\/title>\n<meta name=\"description\" content=\"Learn how the Netgear Hub supports a state-of-the-art AV experience for the US&#039;s oldest chamber of commerce. 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